Sharing Nuristan with the world
We showcase the rich culture, history and natural beauty of Nuristan — and the handcrafted products that reflect its vibrant heritage.
Connecting a hidden region with the world
Dedicated to showcasing Nuristan — Afghanistan's rich history, culture and premium products — we connect the world with its unique offerings, from gucchi mushrooms and handcrafted woodwork to gemstones and fine textiles.
Our mission is to foster sustainable partnerships that benefit local communities while highlighting Nuristan's untapped potential — and to open doors for investment and global collaboration.
The people behind Nuristani
Nuristani is led by its founder, with a team growing across Afghanistan, the UK, Europe and China to bring the region's offerings to the world.
Obaid Nuristani
Originally from Nuristan, Obaid brings years of business experience and a deep understanding of the region. His aim is to share Nuristan's culture and potential with the world through its products, heritage and investment opportunities.
Zabiullah Amiri
Originally from Waygal district and a leader of the Chonish tribe, Zabiullah brings deep expertise in the history of Nuristan and its tourism, guiding the company's work with firsthand knowledge of the region and its people.
+44 7463 821929Yousuf Amiri
Yousuf runs operations in Afghanistan, working closely with local artisans, growers and miners to source the best the region has to offer.
Abdulrahman Chonish
Abdulrahman receives and guides visitors across Nuristan. From Waygal and of the Chonish tribe, he has lived and worked throughout the province, and his deep local network lets him reach every part of the region. He speaks Nuristani, Farsi, Pashto, Urdu, Arabic and Chinese.
Ahmed Bilal
Ahmed oversees activities across the United Kingdom, building partnerships to promote Nuristan's exports to global markets.
Habib Rahman
Habib leads expansion across Europe, positioning Nuristani products as premium goods in markets throughout the continent.
Jason Ryan
Jason manages operations and partnerships in China, helping Nuristani products reach new markets and widening the company's international presence.
Plan your Nuristan journey
Ready to plan a visit, source Nuristani products, or discuss an investment? Your message goes to Obaid, who is from Nuristan, and his team in Afghanistan and the UK. We reply to every message.